In future posts, we’ll showcase some of the ways that Google+ integrates with other Google services (such as YouTube) as well as listing some compelling reasons to set up a Google+ Page for your business. For now, however, we’ll keep it simple and cover the basics of creating a Google+ Page.
To get started, log in to your account directly at plus.google.com, or log into another Google service (e.g. Gmail) and click the +(You) link in the upper left-hand corner of your browser.
Hover your cursor over the Home
icon to reveal the Google+ sidebar.
Click on Pages.
From the Pages home screen, click Create a page.
After clicking “Create a page,” Google+ will walk you through a three-step process. First, you will be asked to choose a category for your Page. Don’t worry about finding an exact fit - only the “Local Business” choice confers distinctly different functionality. We’ll talk more about using the “Local Business” feature set in a future post.
- Choose a name (hint: use spaces and punctuation to convey a professional feel)
- List your external website (if applicable)
- Choose a rating level for your Page’s content
- Agree to the terms and conditions
- Click Continue
Lastly, you will be asked to add a Page description, contact information, profile picture, and cover photo. You can choose to skip any/all of these steps and circle back to them at a later time if you wish. However, it’s strongly recommended to enter a description and contact information if your Page pertains to a business, organization, or professional service.
Once you’ve completed the steps above, you have the basic framework for your Google+ Page in place. Notice that you are able to switch between your new Page and your personal Google+ profile by clicking the username in the upper right-hand corner of your browser and choosing the desired account. Posting updates, creating circles, and adding profile information works in an identical manner as your original, personal Google+ profile. It’s that easy! Good luck with your new Page, and remember to check back for related posts covering linked YouTube accounts, delegated management, and local business features.